Alisa P. Picerno is President of Alliances By Alisa, LLC. Prior to establishing her own media relations firm, Alisa served in the busy communications department of Qualidigm, where she was in charge of securing major media publicity for all of the company's health care platforms and events. Prior to that, she was Director of Marketing for MassMutual Financial Group and Director of Public Relations for several field agencies affiliated with both MassMutual Financial Group and New England Financial.
Throughout her career, she has worked at several independent public relations agencies, the Connecticut State Capitol and was a broadcast reporter for numerous radio stations across the state. Alisa is a magna cum laude graduate of Boston College with a Bachelor of Arts degree in Communication and has earned her MBA from Southern Connecticut State University.
Born and bred in Connecticut, Alisa is passionate about giving back to the community in which she has grown. Whether spearheading a charity fundraiser or pitching in as a volunteer, she has proactively participated in events sponsored by the Susan G. Komen Breast Cancer Foundation, American Red Cross, Connecticut Humane Society and St. Gabriel’s Church Parish. She is also an active member and former Vice President for the Business Network International (BNI) West Hartford Chapter.