What Does a Publicity Company Do?

Publicity differs from traditional advertising by using the hundreds of media contacts acquired over the years to pitch a company's product or service as a newsworthy story. News outlets are always looking to fill print and air time with interesting and timely stories, and rely on publicists to provide that content. That's where we come in!

Whoever says it first owns it! 90% of what you read in the newspapers, magazines, blogs and Internet, see on TV and hear on the radio has been crafted by a publicist. In today's world of instantaneous information, companies must have a strong media presence to break through the clutter and get noticed.

Alliances By Alisa has secured premium interviews and coverage for its clients in the following high-profile venues: AP Wire, New York Times, Today Show, Good Morning America, Extra, The Doctors, Better TV, Oprah Magazine, Martha Stewart Living, People Magazine, and many other prestigious outlets.

Alliances By Alisa can help leverage a business' marketing dollars to generate the most media buzz to continually help a company stand out from the crowd by offering these services:

  • Publicity Placement with major media outlets
  • Advertising Buying for best negotiated rates
  • Social Media Management on Facebook, Twitter, LinkedIn, and Pinterest.


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